Invalley is a marketing outsourcing platform for marketing agencies in the USA. It was founded in the Netherlands in 2010. All started simply from the passion of two young guys for the online marketing.
The Invalley team ask me to redesign the front-end webapp. The goal was to create a clean and user-friendly interface.
~ Style guide
I started the redesign by choosing the font and the colors. I had to match them with the branding so I almost kept the same primary color with some variations. For the fonts, I thought that the Helvetica Neue was in the art direction I wanted.
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~ Add a client
To improve the user’s experience, I cleaned up the page of every unnecessary element.
This page is the core of the Invalley web app. Each element has been carefully redesigned to give a better and faster experience.